The digital economy is noisy. There are lots of companies out there saying lots of different things all at the same time. That makes it increasingly difficult to stand out from the competition…to get the attention of prospective customers. At… Read more ›
I love old Kung-Fu movies. First, because the whole dubbing-to-English thing was hilarious. Second because more often than not, one of the characters would reveal some awesome super move. Whether it was Panther style, or Crazy Monkey death punch, or… Read more ›
This is a new, on-going series that will analyze the good and bad of storytelling in today’s digital world, using examples of big-brands as they switch their strategies from telling to engaging. In late 2012, Coca-Cola took a decidedly right-turn… Read more ›
This is a new, on-going series that will analyze the good and bad of storytelling in today’s digital world, using examples of big-brands as they switch their strategies from telling to engaging. HP recently released a video for one of… Read more ›
API Update! Limelight’s Video Platform has enhanced APIs including paging, filtering, geographic analytics and platform analytics. Check out the updates below: • Paging – Responses are now returned in pages of 100 and can be sorted, providing better performance. See… Read more ›
According to The International Telecommunication Union, by the end of 2011, there were 6 billion mobile subscribers worldwide. As this number continues to grow, the potential for reaching this demographic expands. Pushing content out to mobile devices broadens the range… Read more ›
This is a new, on-going series that will analyze the good and bad of storytelling in today’s digital world, using examples of big-brands as they switch their strategies from telling to engaging. Storytelling is the future of digital marketing, plain… Read more ›
I recently wrote an exploration about Transmedia Storytelling as the future of digital marketing. A lot of the thinking behind this piece was related to my work at Limelight Networks and our recent pivot towards becoming the leader in digital presence… Read more ›
LVP has a new development tool! The Limelight Video Platform API Explorer provides a convenient way to quickly test Content API and Analytics API GET requests. First, select an API call. Second, enter required parameters. Thirdly, hit submit. The results… Read more ›
Limelight Video Platform has added a new social sharing option. Facebook, Twitter, Reddit & Stumbleupon will be joined by Google+! The player will now show Google+ as a social sharing option. Social sharing is the way to go and now… Read more ›
