API Update! Limelight’s Video Platform has enhanced APIs including paging, filtering, geographic analytics and platform analytics. Check out the updates below: • Paging – Responses are now returned in pages of 100 and can be sorted, providing better performance. See… Read more ›
According to The International Telecommunication Union, by the end of 2011, there were 6 billion mobile subscribers worldwide. As this number continues to grow, the potential for reaching this demographic expands. Pushing content out to mobile devices broadens the range… Read more ›
LVP has a new development tool! The Limelight Video Platform API Explorer provides a convenient way to quickly test Content API and Analytics API GET requests. First, select an API call. Second, enter required parameters. Thirdly, hit submit. The results… Read more ›
Limelight Video Platform has added a new social sharing option. Facebook, Twitter, Reddit & Stumbleupon will be joined by Google+! The player will now show Google+ as a social sharing option. Social sharing is the way to go and now… Read more ›
A note from limelight CMO, Kirby Wadsworth Alaskan crab fishing may well be the most dangerous job in the world, but being CMO is definitely the most dangerous job in the enterprise. The average tenure of a CMO is 40… Read more ›
Part 2 of 3 in the discussion of the 2.0 Sales Cycle and its impact on high-tech marketers. Yesterday, we talked about the challenges of engaging prospects in the buying cycle before they officially engage with one of your marketing… Read more ›
Part 1 of 3 in the discussion of the 2.0 Sales Cycle and its impact on high-tech marketers. You are the CMO of a $500M dollar hardware company. You are the head of marketing of a $1B software company. You… Read more ›
We had a busy and productive week at the eTail West Conference this past week. Some 1600 attendees gathered to hear discussions on all aspects of online retailing including the use of videos, improving site performance, social media marketing, and… Read more ›
This week some of the world’s largest retail companies are convening in Palm Springs, CA to attend eTail West 2012. At this event etailers will learn about the latest strategies to deliver content to their diverse audience of prospective hyperconnected buyers.… Read more ›
We’re excited to announce that we’re teaming up with Conviva to offer our joint customers a custom version of Conviva’s Embedded Insight service. Why is this cool? Conviva monitors the individual player for every one of our customers’ video viewers… Read more ›
