You want to tell stories to your digital audiences. No, really, I’m telling you that you want to. In fact, you have to. There’s just too much noise out there to continue broadcasting your message. You’ve got to get intimate… Read more ›
This is a new, on-going series that will analyze the good and bad of storytelling in today’s digital world, using examples of big-brands as they switch their strategies from telling to engaging. In 2010, the New Zealand Lottery (through their… Read more ›
Social media is all the rage. Business leaders know it’s important. Marketers feel compelled to use it. But how, really, do you make it meaningful in your marketing campaigns and strategies? Can you publish your website content to your Facebook… Read more ›
The 2013 Super Bowl illustrated a very interesting trend that is happening within the marketing world: the shift to storytelling. When you watch the Ram “Farmers” spot as well as Audi’s “Prom” ad, you realize that these ads weren’t about… Read more ›
The digital economy is noisy. There are lots of companies out there saying lots of different things all at the same time. That makes it increasingly difficult to stand out from the competition…to get the attention of prospective customers. At… Read more ›
I love old Kung-Fu movies. First, because the whole dubbing-to-English thing was hilarious. Second because more often than not, one of the characters would reveal some awesome super move. Whether it was Panther style, or Crazy Monkey death punch, or… Read more ›
This is a new, on-going series that will analyze the good and bad of storytelling in today’s digital world, using examples of big-brands as they switch their strategies from telling to engaging. In late 2012, Coca-Cola took a decidedly right-turn… Read more ›
This is a new, on-going series that will analyze the good and bad of storytelling in today’s digital world, using examples of big-brands as they switch their strategies from telling to engaging. HP recently released a video for one of… Read more ›
This is a new, on-going series that will analyze the good and bad of storytelling in today’s digital world, using examples of big-brands as they switch their strategies from telling to engaging. Storytelling is the future of digital marketing, plain… Read more ›
I recently wrote an exploration about Transmedia Storytelling as the future of digital marketing. A lot of the thinking behind this piece was related to my work at Limelight Networks and our recent pivot towards becoming the leader in digital presence… Read more ›
