Julie Stott at Econsultancy has posted 8 tips for integrating mobile into your marketing strategy. But is integration enough? I don’t think so. If you really want to embrace mobile (which is a critical component of your digital presence), it… Read more ›
Part 2 of 3 in the discussion of the 2.0 Sales Cycle and its impact on high-tech marketers. Yesterday, we talked about the challenges of engaging prospects in the buying cycle before they officially engage with one of your marketing… Read more ›
It seemed that everywhere I turned at NAB 2012 I saw the same message: we can deliver your video to mobile. Whether it was with proprietary software or special transcoding equipment or, it sometimes appeared, bubble gum and popsicle sticks,… Read more ›
I recently read an article on StreamingMedia.com titled “Streaming to All Devices: Is it Worth the Expense?” And although it was a good article, bringing in lots of information from people in the industry, it left me asking what I… Read more ›
Perhaps you are only just incorporating video delivery into your online presence. Perhaps you are an old-hand with a business built on delivering video. Regardless, video is increasingly becoming a way to interact with and create more meaningful online experiences… Read more ›
Providing services in the video space, we try to look years in the future. In fact, when Limelight was founded, that’s exactly what the visionary creators did: they believed that online video was going to be big and that companies… Read more ›
Just how important is the mobile shopping experience? Consider this: the mobile channel’s contribution to retail sales rose from 3.4% to 6.5% between October 2010 and April 2011, according to studies by Coremetrics cited by eMarketer. And, even though mobile… Read more ›
The Limelight Mobility team has been hard at work with a new software update, and a new website dedicated to all things Limelight REACH. The latest software version is Release 4.11, and it focuses on access to REACH through a number… Read more ›
Two of our executives hosted a webinar last week with Information Week on Solving Web and App Management Issues through Infrastructure Outsourcing. The premise of the presentation (now archived for on-demand viewing) is that the benefits of cloud-based infrastructure extend beyond reducing… Read more ›
All eyes are on Apple today with expectations of a new iPhone announcement. But perhaps nowhere was the shiny gadget maker’s reach and impact felt more palpably than it was last month with Adobe’s launch of Flash Media Server 4.5. You… Read more ›
