You want to tell stories to your digital audiences. No, really, I’m telling you that you want to. In fact, you have to. There’s just too much noise out there to continue broadcasting your message. You’ve got to get intimate… Read more ›
This is the first in a series of webinars discussing what it takes to build and deliver an awesome digital presence. The webinar series is based upon our free book, Digital Presence for Dummies. This webinar was delivered on April,… Read more ›
Are Three Tragic Flaws Threatening Your Digital Strategy? Digital strategy. It’s the “how am I going to accomplish my objectives” part of your digital presence. Which is why it’s so important to get it right. Because if you are building… Read more ›
We know. This whole digital thing can seem daunting at times. At first you were just juggling a couple of balls—your website and some email newsletters. Now with social media, mobile, video, and everything else you are trying to get… Read more ›
This is a new, on-going series that will analyze the good and bad of storytelling in today’s digital world, using examples of big-brands as they switch their strategies from telling to engaging. In late 2012, Coca-Cola took a decidedly right-turn… Read more ›
This is a new, on-going series that will analyze the good and bad of storytelling in today’s digital world, using examples of big-brands as they switch their strategies from telling to engaging. Storytelling is the future of digital marketing, plain… Read more ›
I recently wrote an exploration about Transmedia Storytelling as the future of digital marketing. A lot of the thinking behind this piece was related to my work at Limelight Networks and our recent pivot towards becoming the leader in digital presence… Read more ›
This is an advertorial that appeared in the Streaming Media “100 Companies that Matter Most issue” (oct/nov 2012). If you’re still telling your story in nothing but words, your message is getting lost in the ozone of the Internet noise.… Read more ›
A note from Limelight CEO, Jeff Lunsford The digital world grows in importance with every passing day. Every company desiring to achieve success in this new world must now operate with two faces – a physical presence and a digital… Read more ›
Stop living in the past. Whether you are a digital marketer or a tech guru, the fate of your business hangs on your digital presence. Ignore it at your own peril. And that means recognizing that your website is just… Read more ›
