Future Proofing Your Media Delivery Efforts With a Unified Solution

So, in the last few weeks we have discussed the many challenges, bottlenecks, and complexities associated with reaching your media audience on their many screens and devices. Understanding the problem is half the battle won. The other half is making Read more ›

What is Performance? No, really. What is it?


Today, performance is synonymous with just speed. But performance is more than just the speed of systems responding to a request for content. In fact, performance-as-speed is really only one factor in measuring the digital experience. Yes, it’s critical to Read more ›

What a scarecrow, a mexican food restaurant, and a boutique agency can teach us about marketing


Although it’s not surprising when media properties like Game of Thrones showcase transmedia efforts, it’s another thing when retail brands do it. Chipotle recently launched their “The Scarecrow” campaign that included both a short video as well as a complimentary mobile game. So Read more ›