For Online Marketers, It’s Publish or Perish
Content marketing has been on the rise for years, but many companies are still feeling their way around publishing on the web. Here are three quick tips for creating a successful content publishing program.
1. Aggregate and Syndicate - Aggregation can do three things: reinforce a message, help fill the content pipeline, and introduce third-party insights. Syndication feeds your content across multiple channels, and makes the most of any assets you develop.
2. Use Video – A video might get fewer hits that an article or a blog post, but the visitors that do click are more engaged, and therefore of greater value. Video also gives you access to new distribution channels (think iTunes), and helps with search engine optimization.
3. Deliver Performance – Your content is only as good as the end-user experience you can provide. Don’t get bogged down with content that won’t load, or video that won’t play. Plan for online traffic peaks and scale for audience and content growth.
