Marketing is changing because of digital. It’s no longer just about convincing people to buy your product. There are thousands of you out there trying to do that. We call it the “noise”. So what can marketers do? They can… Read more ›
Stories. Everyone has one. Everyone can tell one. Stories are part of what make us humans. At Limelight, we help our customers deliver their story anywhere in the world, to any device. And by doing that we help them engage… Read more ›
In today’s digital marketing, stories are powerful. They help separate marketing messages from the noise. They help establish emotional connection with the audience. They help marketers build intimacy with their online audiences. But when you add video to that, well,… Read more ›
This was originally presented as an online webinar with Marketing Week on May 23, 2013. Learn what it takes to build, manage, and deliver an awesome digital presence. Digital marketing is changing. You can’t just broadcast your message. You can’t just scream… Read more ›
This presentation was given at the Content Delivery Summit in New York on May 20, 2013. Content delivery is evolving. Getting your content from point A to point B is only half the problem. The other half is addressing the complexity… Read more ›
Okay, let’s get some things out of the way: Video is impactful, engaging…and growing. Cisco keeps predicting that video will continue to consume available IP space. And it’s no wonder, right? We all like to watch movies. We like TV.… Read more ›
You want to tell stories to your digital audiences. No, really, I’m telling you that you want to. In fact, you have to. There’s just too much noise out there to continue broadcasting your message. You’ve got to get intimate… Read more ›
This is the first in a series of webinars discussing what it takes to build and deliver an awesome digital presence. The webinar series is based upon our free book, Digital Presence for Dummies. This webinar was delivered on April,… Read more ›
Register today for the next episode of Digital Dudes discussing a hot topic in live video: the “fan experience.” Join Neulion’s Chris Wagner, Limelight’s Jason Thibeault, and three marquee panelists talking about how to make the fan experience sticky in an ESPN… Read more ›
Are Three Tragic Flaws Threatening Your Digital Strategy? Digital strategy. It’s the “how am I going to accomplish my objectives” part of your digital presence. Which is why it’s so important to get it right. Because if you are building… Read more ›
