Okay, let’s get some things out of the way: Video is impactful, engaging…and growing. Cisco keeps predicting that video will continue to consume available IP space. And it’s no wonder, right? We all like to watch movies. We like TV.… Read more ›
You want to tell stories to your digital audiences. No, really, I’m telling you that you want to. In fact, you have to. There’s just too much noise out there to continue broadcasting your message. You’ve got to get intimate… Read more ›
This is the first in a series of webinars discussing what it takes to build and deliver an awesome digital presence. The webinar series is based upon our free book, Digital Presence for Dummies. This webinar was delivered on April,… Read more ›
Register today for the next episode of Digital Dudes discussing a hot topic in live video: the “fan experience.” Join Neulion’s Chris Wagner, Limelight’s Jason Thibeault, and three marquee panelists talking about how to make the fan experience sticky in an ESPN… Read more ›
Are Three Tragic Flaws Threatening Your Digital Strategy? Digital strategy. It’s the “how am I going to accomplish my objectives” part of your digital presence. Which is why it’s so important to get it right. Because if you are building… Read more ›
This is a new, on-going series that will analyze the good and bad of storytelling in today’s digital world, using examples of big-brands as they switch their strategies from telling to engaging. In 2010, the New Zealand Lottery (through their… Read more ›
We know. This whole digital thing can seem daunting at times. At first you were just juggling a couple of balls—your website and some email newsletters. Now with social media, mobile, video, and everything else you are trying to get… Read more ›
Social media is all the rage. Business leaders know it’s important. Marketers feel compelled to use it. But how, really, do you make it meaningful in your marketing campaigns and strategies? Can you publish your website content to your Facebook… Read more ›
The 2013 Super Bowl illustrated a very interesting trend that is happening within the marketing world: the shift to storytelling. When you watch the Ram “Farmers” spot as well as Audi’s “Prom” ad, you realize that these ads weren’t about… Read more ›
Julie Stott at Econsultancy has posted 8 tips for integrating mobile into your marketing strategy. But is integration enough? I don’t think so. If you really want to embrace mobile (which is a critical component of your digital presence), it… Read more ›
